CROSS COUNTRY HOME SERVICES IS FIRST NEW ELECTRIC LIGHT & POWER ADVERTISER TO WIN “ADVERTISING EXCELLENCE AWARD”

Energy Efficiency Ad Selected by Publication’s Readership as Most Memorable

FORT LAUDERDALE, FLA. - June 16, 2008 - Cross Country Home Services, Inc. (CCHS), the leader in helping companies drive revenue and customer loyalty through a comprehensive set of home warranties, home service plans and homeowner emergency assistance programs, today announced that its Green Network Solution’sSM ad won Electric Light & Power's “Advertising Excellence Award.” Selected by the publication’s readership as the most memorable, this is the first time that a new advertiser has won this award.

The ad, which has been running in various print utility industry publications since October 2007, and more recently online, was developed to launch CCHS’ Green Network Solutions offering. Green Network Solutions is a patent-pending, one-to-one marketing solution helps utilities convert consumer interest in environmental issues into large-scale participation in energy efficiency programs – while meeting their customer loyalty, revenue and demand-side management goals. It also allows utility clients to integrate all of their third-party energy efficiency programs into a single network that can be easily managed and optimized by CCHS.

“In today’s market, there are lots of ads that talk about energy efficiency," said Jeff Barnes, Vice President, CCHS’ Utility and Affinity Group. "We’re honored that even in this increasingly competitive market that Electric Light & Power readers thought our messages stood out. We’re also pleased that our new solution is being met with strong interest.”

Recently made available, the Baxter Research Center’s ad study report that identified CCHS as the winner of Electric Light & Power’s “Advertising Excellence Award” covered the November-December 2007 timeframe. The study’s sample was randomly selected from the publication’s nearly 22,000 readers. To view CCHS’ online ad campaign, go to Electric Light & Power’s Web site http://pennwell.365media.com/electriclightpower/company/160882-0000.html.

The ad was developed by FM Advertising, a Bay Area-based branding and advertising agency that creates effective, integrated campaigns for clients nationwide, in collaboration with Icon Branding, which provides brand strategy and marketing communications services to CCHS.

About Cross Country Home Services
Cross Country Home Services, Inc. is the leader in helping companies drive revenue and customer loyalty through a comprehensive set of home warranties, home service plans and homeowner emergency assistance programs. For nearly 30 years, CCHS has provided highly flexible, co-branded and private label service programs for major national and regional clients in the financial services, insurance, real estate and utility industries, as well as affinity groups. The company is focused on operational excellence – from client support, service network management and marketing, to customer service operations and brand stewardship – to ensure that its clients’ programs run smoothly and deliver results. Headquartered in Fort Lauderdale, Florida, CCHS is a member of the Cross Country Group, one of the largest privately-held providers of customer service programs in the United States.

    CCHS' Award-winning ad